How INSTAGRAM Has Changed the World ? | #BEKANTAN Tales

On the last several years, Instagram has gone big from strength to strength, into getting a billion active users and growing at the fastest rate than any of the major social platforms. 

And with users now spending 53 Minutes per day, on average, in the photo-sharing app, its impact on our day to day lives has been significant, it doesn’t mean just the amount of people who refuse to take a bite of their meal until they’ve taken the perfect #brunchgoals picture. But many more has change as the effect of Instagram Existencies in our life.

Instagram has created sub-genres, businesses and careers, and has disrupted whole industries. In this post, we’ll look at 4 ways that Instagram has influenced modern behaviors, which is really amazing to know that the App has a massive impact in our life.

1) Diversifying Beauty Standard

People are no longer reliant on traditional media broadcasting a narrow definition of beauty. From users sharing their unfiltered pimples, stretch marks and scars, to the rise in plus size, trans and disabled influencers, efforts are being made via Instagram to break beauty taboos. These diverse representations are growing on the platform, and building significant audience traction, causing brands to take note. 

2) Changed The Way we Travel

Instagram is a travel inspiration. Within the palm of our hand, we can see pictures of the most idyllic spots from around the world, & travel behaviors are changing as a result. The rise in Instagram-influenced travel has caused those in the tourism sector to re-think their strategies. Tourism Australia’s official Instagram account (@australia) currently has more than 3.2m followers thanks to its stunning mix of commissioned photography, UGC and witty captions.

3) Sparked The New Food Trend

New food trend which is that the things that stand out succeed. Avocado on toast no longer makes the cut. Think matcha lattes, charcoal activated croissants, Acai bowls, and rainbow bagels.

4) Create a New Breed of Influencer

Bloggers were already popular in 2010, Instagram gave them a platform to distribute short & sweet updates. When fashion influencer Chiara Ferragni married earlier this year it was in a lavish ceremony, two haute couture Dior gowns, with a follow-up feature in Vogue. Even less established are now able to earn a living through brand collaborations on Instagram.The next phase? Virtual influencers like Shudu Gram and Miquela Sousa, created digitally, who live on Instagram alone.

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Contributor: Benaya Stephen

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