What is Copywriting ? #Branding101

Copywriting refers to the use of written copy to promote a business or entity. The purpose of copywriting is to expand the client base of a business by using words and language. Advertising and marketing campaigns are increasingly web-based, further raising the demand for creative writers who can get the job done on a tight budget.

The History

The use of copy to promote sales and spread awareness has existed since the early 18th century. Claude Hopkins (1866) is considered the father of copywriting because he developed the habit of studying consumer behavior before writing copy for promotional campaigns.

Some of example

Copy and design work hand in hand. If you are a designer, hone your copywriting skills. One of the best example of strong copywriting being used is “Nike Just Do It”. It works well with the logo and the company value. So the message that Nike wish to communicate to its target audience was successfully penetrate the audience.

___________________________________________⠀⠀⠀⠀⠀⠀⠀

Contributor: Benaya Stephen

“Share your story in a creative way”⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀
BEKANTAN CREATIVE⠀⠀⠀⠀⠀⠀⠀⠀⠀
📞 +62 812 1229 8836⠀⠀⠀⠀⠀⠀⠀⠀⠀
📧 info@bekantancreative.com⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌐 www.bekantancreative.com⠀⠀⠀⠀⠀⠀⠀⠀⠀
📍 Kantorkuu Citywalk, Jl. K.H. Mas Mansyur No. 121 Level 2, Karet Tengsin, Jakarta Pusat, DKI Jakarta⠀⠀⠀⠀⠀⠀⠀⠀⠀