What is a DIGITAL PRODUCT DESIGN? | #Bekantan Knows
Many people has been familiar with the term graphic design, product design, or even fashion design. But lately we’ve been hearing the word “Digital Product Design”, it is being mentioned in many business area nowadays, whether it is in the scope of creative industry or even in technology and marketing industry. Let’s take a look on what is Digital Product Design!
What is it?
Digital product design involves creating software based products through research methods, art, & psychology for a variety of industries and markets. These methods allows a digital product designer to create a better experience for customers & users. There are many similarities between product design and some of the more traditional fields like industrial design or graphic design.
It is an iterative design process used to solve a functional problem with a formal solution. The person who creates, develops, redesign, or maintain Digital Product Design is called Digital Product Designer in general term. A digital product designer identifies an existing problem, offers the best possible solution, and launches it to a market that demonstrates demand for the particular solution. The field is considered a subset of Product Design. Some digital products have both digital and physical components (For example is Nike+ and Fitbit), but the term is mainly used for products produced through software engineering.
The Digital Product Designer
As we mentioned above, the person who deals in this area of Digital Product Design is called Digital Product Designer. Digital product design is a transdisciplinary field because a digital product designer sees the project from many different areas and from end-to-end; from recognizing an opportunity and understanding the customer’s need through to final delivery. A digital product designer is an important part of the creative team at every stage of the process who leads the UI (User Interface) and UX (User Experience) design throughout the process. Digital Product Designer also involved in the production strategy with an entrepreneurial mindset to brings product into the market successfully.
6 Principles to designing a Digital Product
1) Users & Humans
Most of the time, your User is Human. Think in terms of designing for humans who feel, hurt, love; not basic users who are numbered within set of sessions.
2) Data Input Does Not Equal Effective Output
In product design, it’s hard to find any modern day company who isn’t blabbing on and on about being data-driven. It’s hard to present anything these days without having hard data that proves exactly what we know about users. Data presents how people have (past tense) thought, worked, or told us what they like, do, hate, and love. Data presents the problems users come up against and how they solve those problems, but there will always be better ways to drive innovative solutions in ways they can’t know for themselves.
3) Discovery models + consumption mindset
Digital product user behavior can be analyzed first is a browsing, second is consumption, then discovery mindset.
4) User utility + temporary mental models
The 2nd behavior mental model surrounds utility and problem solving. Users have a problem, they’re looking for a solution, and they’re looking to you to solve it for them.
5) Consistency is not king (clarity is)
Another huge thing I tend to come up against is helping people (usually internal team members) understand that consistency is a core principle of great product development, BUT is not the most important thing! Presenting clear content / end-to-end architecture is.
6) Fight for the end-user or GTFO!
As designers, it is our job to fight for the user (the human with real problems, it is also the people who pay our bills / keep the lights on).
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Contributor: Benaya Stephen
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