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Design Principle – Unity [Bekantan Knows]

Unity can be defined as some kind of measure of how well each element of your design works together. It describes the overall design, and whether it’s components work together in harmony to communicate into one single idea. Unity is the most important Principle of Design because it brings your design together as one cohesive unit.  

The Unity Principle of Design were known as one of the more complex principles and often incorporates other design principles such as repetition, proximity, and alignment. The Unity Principle of Design states that design elements should be both visually and conceptually harmonious. Unity can be construed in two ways:

Conceptual Unity

Conceptual unity can be described as singleness, or the act of combining things for the user’s convenience. It’s best achieved by thinking about content and function. Conceptual unity requires related actions to be grouped together in a natural, forward-thinking way.

design principle unity bekantan knows bekantan creative branding design communication visual creative agency advertising jakarta indonesia

Visual Unity

Visual unity is best described as harmony which is a design principle in its own right. It can apply to colors, using styles that work well together, and in some cases, repeating styles to maintain visual consistency.

design principle unity bekantan knows bekantan creative branding design communication visual creative agency advertising jakarta indonesia

Why it is important?

Designing with the Unity Principle of Design in mind has several benefits and can improve usability, visual hierarchy, brand identity, and the overall user experience.

How to Practice Unity in design?

  • Use repetition
  • Keep the proximity
  • Mind the design alignment
  • Use contrast
design principle unity bekantan knows bekantan creative branding design communication visual creative agency advertising jakarta indonesia

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Contributor: Benaya Stephen

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