The US-based insight and news, business insider released a report on the brand power of leading Chinese brands in late 2019 for the year 2020. The report found the brand power of Chinese brands is rising fastest in Japan, France and Spain, representing emerging hubs of growth.
Let’s take a look at the top 5 brands from China.
It is a consumer electronics products company. Lenovo isn’t on its way to becoming a household brand in the US — it’s already there (with a $1.79 billion profit margin to spare). The Ideapad, a touchpad notebook boasting a screen that can swivel 180 degrees, easy file synchronization, and a slim 2.76 pound frame garnered major buzz upon its launch. And at $500 a pop, it sure does look more attractive than competitor products like the iPad (nearly $865 on Amazon.com). And it’s making waves on the US corporate front too – IBM acquired an 18.9% stake in Lenovo in 2005 in exchange for the sale of their personal computing division to the Chinese laptop brand.
Products: Laptops, desktops, netbooks, servers, monitors, computer accessories
2) Haier Group
The brand famously reported for quality control, Haier has been banking on both international expansion of its retail sales and acquisitions of high-end Western brands (scored a 17% stake in luxury appliances firm Fisher & Paykel in 2009) as strategies to dominate domestic market share and establish brand presence on par with the likes of Sony and Samsung in the US. As of 2008, Haier was the world’s fourth-largest appliance maker – and the first Chinese company to create jobs in the US by opening a Camden, South Carolina branch in 2001.
Products: Household appliances (including air conditioners, washing machines, refrigerators)
3) Air China
Not only is Air China the country’s largest international carrier, it’s also getting a major boost by CCP plans to expand both domestic and international flight routes and volume in line with plans to encourage domestic consumption as well as overseas travel. As one Citigroup analyst puts it – “We’re mega-bullish on airlines” given their profit potential. What will this mean for the average American? Budget-friendly flights across the (other) pond – rates for a flight from New York to Shanghai and Beijing start at just under $1000.
Products: Commercial Airline Flights
4) Tsing Tao Brewery
Analysts rated Tsingtao’s shares as a top stock pick on the backs of its strong domestic performance (second largest brewery in China) – but also for the headway these spirits have made overseas. First introduced in the US in 1972, Tsingtao Lager quickly became the #1 bestselling Chinese beer in the States, and is furthermore the top consumer product exported from the Mainland. Will this brewery (originally opened in 1903 by German settlers in Shanghai) be prone to challenge the likes of Bud Light and Keystone in the future? We’re betting this one’s going to be a major buy.
Huawei has overtaken Nokia Siemens as the world’s second-largest creator of telecom hardware (behind Ericsson). The firm has expanded its global market share (as of November 2009) to 20% – roughly an 82% YoY increase. But while the mobile giant (which filed the most patents of any company in the world (1,737 applications) in 2008) may be making headway in Europe, it’s still lacking muscle in its plans to expand operations in the US (a previously planned takeover of 3Com was stymied by the US government on the grounds that the deal might just grant Huawei access to the US military’s anti-hacking technologies). But 2010 looks like a turnaround year — the firm plans to hire 50% more employees in its US branches and is in the early stages of talks to acquire Palm.
Products: Telecommunications networks and equipment
Source: business insider
Contributor: Benaya Stephen
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