during last 2019, there were 3 brand campaign that was so memorable. This week is our Copywriter’s week, so it is worth to talk about who’s the writer responsible to make this great impact! So check this out folks..
1) Go-Jek “CERDIKIAWAN”
CAMPAIGN TITLE: Cerdikiawan
COPYWRITER: Dea Arista & Tubagus Putera
CAMPAIGN VIDEO: https://youtu.be/viUwhsB00i8
What @bekantancreative like about this campaign is how smart is the wording on the campaign. They basically create a new vocabulary “Cerdikiawan”.. The campaign is so inspirative and motivational, yet at the same time the cinematic is so stunning. It was beautifully written by Dea Arista & Tubagus Putera. Well done!
2) Head & Shoulders “JOE TASLIM BLOOPERS”
COMPANY/BRAND: Head & Shoulders
CAMPAIGN TITLE: Joe Taslim Bloopers
COPYWRITER: Kania Gania
CAMPAIGN VIDEO: https://youtu.be/ivUozeUUXcg
Highly unexpected, out of the box, yet at the same time creatively done. Kania Gania the Copywriter of this campaign successfully changing what seems to be a B-Roll which is bloopers into a successful campaign by implementing the communication theory into her script. The actor repeatedly saying “Head & Shoulders” throughout the advertisement in what seems to be a failed take. In reality it was not a failure, but the message was subconsciously burrowing deep into the audience’s mind. Nicely done!
3) OVO “OVOMATIS”
COMPANY/BRAND: OVO & Grab
CAMPAIGN TITLE: #OVOmatis
COPYWRITER: Febrian Adi Putra
CAMPAIGN VIDEO: https://youtu.be/5epLOKL3mMs
The copywriting tagline OVOmatis is really catchy and easy to remember. combined with great cinematic makes this campaign as one of the best campaign in 2019. The copywriter behind this campaign is Febrian Adi Putra. He has handled many projects before this “OVOmatis” campaign, such as Gillette, Google, SKT, & Gudang Garam.
Contributor: Benaya Stephen
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