during last 2019, there were 3 brand campaign that was so memorable. This week is our Copywriter’s week, so it is worth to talk about who’s the writer responsible to make this great impact! So check this out folks..

1) Go-Jek “CERDIKIAWAN”

COMPANY/BRAND: Go-Jek

CAMPAIGN TITLE: Cerdikiawan

COPYWRITER: Dea Arista & Tubagus Putera

CAMPAIGN VIDEO: https://youtu.be/viUwhsB00i8

What @bekantancreative like about this campaign is how smart is the wording on the campaign. They basically create a new vocabulary “Cerdikiawan”.. The campaign is so inspirative and motivational, yet at the same time the cinematic is so stunning. It was beautifully written by Dea Arista & Tubagus Putera. Well done!

2) Head & Shoulders “JOE TASLIM BLOOPERS”

COMPANY/BRAND: Head & Shoulders

CAMPAIGN TITLE: Joe Taslim Bloopers

COPYWRITER: Kania Gania

CAMPAIGN VIDEO: https://youtu.be/ivUozeUUXcg

Highly unexpected, out of the box, yet at the same time creatively done. Kania Gania the Copywriter of this campaign successfully changing what seems to be a B-Roll which is bloopers into a successful campaign by implementing the communication theory into her script. The actor repeatedly saying “Head & Shoulders” throughout the advertisement in what seems to be a failed take. In reality it was not a failure, but the message was subconsciously burrowing deep into the audience’s mind. Nicely done!

3) OVO “OVOMATIS”

COMPANY/BRAND: OVO & Grab

CAMPAIGN TITLE: #OVOmatis

COPYWRITER: Febrian Adi Putra

CAMPAIGN VIDEO: https://youtu.be/5epLOKL3mMs

The copywriting tagline OVOmatis is really catchy and easy to remember. combined with great cinematic makes this campaign as one of the best campaign in 2019. The copywriter behind this campaign is Febrian Adi Putra. He has handled many projects before this “OVOmatis” campaign, such as Gillette, Google, SKT, & Gudang Garam.

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Contributor: Benaya Stephen

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