THE STORY
Case Study : ARA Hotel
Project: Rebranding, Promotional Collateral
Ara Hotel is a 3 star hotel under the auspices of the Parador Hotels which has been established for years. During this time, Ara Hotel has been re-branding itself 3 times, which means they won’t have strong and mature branding. Thus, a solid brand identity is needed in order to obtain a long-standing identity.
OUR APPROACH
The idea is to build Ara Hotel as a bleisure hotel. Bleisure is a concept that combines business travel with family leisure. This is based on the results of guest research that states that they are a family and also who are on a business trip.
THE RESULT
Implementing visual of Bleisure concept, promotional item and merchandise feature the semi-formal approach while keep maintaining consistency between elements.
