#ADS 101 : WHAT IS A CREATIVE AGENCY?

A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.

While some creative agencies specialize in one thing more than another, they usually provide:
1. Strategy Services:
• Advertising strategy
• Brand Strategy
• Content Strategy
• Marketing Strategy
• Social Media Strategy
2. Measurement and Analysis
3. Content Creation (Creative Team)
• Annual Reports
• Case Studies
• Blogs & Articles
• Branding
• Copywriting
• Copyediting
• Content Planning & Publishing
• Data visualization
• Ebooks
• Explainer Videos
• Graphic Design
• Infographics
• Interactives
• Animated Video
• Motion Graphics
• Presentations
• White Papers
• Video
• Motion Graphics (or Animated Video)
• Microcontent
• Photography
• Web Design & Development
4. Communications Services:
• Media Buys
• Paid Placement
• Sponsored Content
• Influencer Marketing
• PR

In conclusion, a creative agency is a creative partner that will help your brand tell its story. It’s a vast context, and they usually can handle varieties of things for your brand communication, marketing, development, and others..

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